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Reliable MKT-101 Exam Book - MKT-101 Preparation
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Salesforce MKT-101 certification exam is ideal for professionals who are responsible for creating and managing customer journeys, email campaigns, mobile campaigns, social media campaigns, and advertising campaigns using Marketing Cloud. MKT-101 exam tests the candidate's ability to design and implement customer journeys that are personalized, relevant, and engaging. Build and Analyze Customer Journeys using Marketing Cloud certification exam also evaluates the candidate's knowledge of using Marketing Cloud tools for data analysis, segmentation, and targeting. Passing the Salesforce MKT-101 Certification Exam demonstrates that the professional has a deep understanding of Marketing Cloud and is able to build and analyze customer journeys that drive business growth and customer engagement.
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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q66-Q71):
NEW QUESTION # 66
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Require customers to provide their email address when calling customer service.
- B. Create an in-store SMS campaign that offers a discount for opting in.
- C. Ask for an email address when a customer makes a purchase in-store.
- D. Have customers opt in to email before they can shop online.
Answer: B,C
NEW QUESTION # 67
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
- A. Filter Activity > SQL Query Activity > File Transfer Activity
- B. SQL Query Activity > Data Extract Activity > File Transfer Activity
- C. Data Extract Activity > SQL Query Activity > File Transfer Activity
- D. Rlter Activity > File Transfer Activity > Data Extract Activity
Answer: B
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
- D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
Answer: C,D
NEW QUESTION # 69
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?
- A. Send earlier in the day to give subscribers more time to check email.
- B. Include relevant preheader text in every email.
- C. Use images, not text, to improve email look and branding.
- D. Add a clear, brief, and urgent call-to-action.
Answer: B
NEW QUESTION # 70
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
- A. Email Address was used as Subscriber Key
- B. Synchronized Data Sources only push data every 15 minutes
- C. Individual Level Tracking was not selected in Marketing Cloud Configuration
- D. ContactID was used as Subscriber Key
Answer: B,C
Explanation:
To track clicks on Contact records in Salesforce, two requirements must be met:
The subscriber key must match the ContactID field in Salesforce.
The individual level tracking option must be selected in Marketing Cloud configuration.
If either of these requirements is not met, clicks will not show up on Contact records. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_cloud_connect.htm&type=5
NEW QUESTION # 71
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